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Eric Floehr, founder and CEO of ForecastWatch, was recently interviewed by BBC about how weather apps are trying to become more accurate. Eric says “Tech improvements have resulted in improvements to forecasts, they’re more accurate and reliable. These days people are using them multiple times a day, there’s more real-time application of weather forecasting, looking...

Transitioning from fall to winter often brings wild temperature swings, where it may feel like winter in the morning and summer in the afternoon. Whether weather impacts your daily personal decisions such as simply what to wear, or business decisions like how the weather impacts utilities, people often find themselves searching for the most accurate...

ForecastAdvisor , a service of Innovations, has recently been discussed in several blogs and podcasts for its innovative contribution toward people’s decision-making regarding weather applications. The site allows you to input any zip code in the United States, or browse for a location, and returns a list of the weather providers that have been the...

Weather applications on smartphones have various issues, most notably, they attempt to take a vast amount of data that express probabilities and ranges of what is going to happen in the atmosphere on all different scales and many different height and reduce that to one single number or weather icon that anyone in the general...

“That is when we reach the limits of understanding the phenomena, especially in extreme weather such as tornadoes, heatwaves, floods and snowfall,” says Floehr. If machines in such chaotic systems recognize patterns that humans do not understand, it might even save lives, says Floehr: “Conventional models tend to smooth out extremes”. Read more…  

Eric Floehr, founder of ForecastWatch, tells Mic that each app gets its forecast from different places, utilizing different prediction models and relying on different meteorologists to interpret the data. “The big weather apps like AccuWeather, The Weather Channel and Dark Sky all create their own forecasts,” Floehr explains. Some of those services also sell their forecasts, which...

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If weather impacts the bottom line of your business or the safety of clients or inventory, we should talk. Our ForecastWatch suite of products delivers the world’s most reliable, relevant, and innovative atmospheric analytics software and services on the market today. Leaders in the weather industry, government, and the insurance, financial, life sciences, and entertainment industries turn to us for critical weather data.

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