Despite the improvement in the science of weather forecasting, people still have a relatively poor understanding of weather forecasts, including misconceptions about the level of accuracy, Floehr says. That’s why he created ForecastWatch: to help businesspeople connect the dots between the available weather forecasts, the impacts it has on people, and what that means for their business.
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More From Our Client, Brent Shaw Of Iteris
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If weather impacts the bottom line of your business or the safety of clients or inventory, we should talk. Our ForecastWatch suite of products delivers the world’s most reliable, relevant, and innovative atmospheric analytics software and services on the market today. Leaders in the weather industry, government, and the insurance, financial, life sciences, and entertainment industries turn to us for critical weather data.
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