Eric Floehr of Forecast Watch noted that weather apps are simply meeting the appetite that smartphones naturally create for immediate information. In the case of weather apps, this may not be a good thing for users.
Forecasts used to be a couple days ahead,” Floehr said. Now, you’re planning your outing for the weekend on Monday. And you’re [also] just looking an hour out, a minute out. So it’s changing the horizons. The horizons of forecasts are broadening.”
