Eric Floehr, founder and CEO of ForecastWatch, was recently interviewed by BBC about how weather apps are trying to become more accurate. Eric says “Tech improvements have resulted in improvements to forecasts, they’re more accurate and reliable. These days people are using them multiple times a day, there’s more real-time application of weather forecasting, looking at creating alerts in the next few minutes and hours.

“[Yet], it’s harder for forecasters to identify extreme weather, as it’s rare, but there is more interest and attention paid to ‘how do we better predict the extreme weather?’. However I think start-up funding has lacked in this area.”

Why does Eric think the lack of financial backing for new weather apps is part of the issue? Find out in the full article here.